10 Best Fonts for Modern Logos (Expert Picks)
Searching for best font for modern logo that will suit your project?
Phosphate, Courier, Times New Roman, Tahoma, American Typewriter, these are the common and somehow boring fonts we often use.
A lot of people are trying to type out a project and they don’t know exactly what font they want for it.
The problem is, though, that the basic fonts are just that, much too basic.
Instead of going with bland old Comic Sans, why don’t you venture out and try something a little different?
Do you think those bigwig designers pull up Microsoft Word and just look at the most basic font that they can find there?
Or do they find something applicable to the job they are working on?
Why don’t you step up your work, like the professionals, and look for some fonts that really fit the job you need.
Here’s a list of the top 10 Best Font for Modern Logo!
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1. Edith
Oksana at Calamar Studio is a truly creative soul.
Not only does the Calamar Studio produce amazing fonts, but they also do handwritten calligraphy and they do it all so well!
Based out of Ukraine, Calamar Studios runs a very successful Etsy, on which they sell all of their fonts and handwritten calligraphy.
Of course, our top pick for this article is their font called “Edith.”
Edith is elegant, simple, and luxurious.
This font is amazing in wedding invitations and monograms, as well as blogs, logos, and business cards for female targeting businesses.
When purchasing this font, you receive OpenType Feature support and other things such as alternate letters and ligatures.
Pros & Benefits:
- Elegant and legible
- Cost-effective
- Supports a small business with your purchase
2. Clio
This font comes from the city of Ho Chi Minh and has been designed by the prestigious Harmonais Visual.
Forget the blocky nature of the fonts on your home computer.
This font feels and looks so smooth, you’ll feel like whatever you’re reading has been narrated by James Earl Jones.
While it may not fit on a rock-bank album, this font would be the perfect choice for a lifestyle blog, or something more calming or low-key.
In fact, it would work really well in a magazine as the headings or titles, or on a make-up ad.
When you buy this font, you get the font, free logo templates, ligatures, and support for this font in all the spoken languages of Europe.
The font does have standard ligatures but in order to access them, you need to go into “Glyphs” in Adobe Illustrator or use any software that is compatible with OpenType fonts.
Pros & Benefits:
- Perfect for simple designs
- Earthy and Beautiful
- Elegant but Practical
- Very Professional
3. Anko
From Alberto Fontense comes a nice, simple style of font.
Alberto Fontense has a growing portfolio of beautiful fonts as well as a high customer review rating.
Anko is another one on this great list of high-quality fonts.
This font bears like something Apple would design.
It has the feel of a cool new technological advancement that is on the leading edge and is coming to the forefront of technology.
This font would work really well for some kind of technology magazine, advertisement or even a fashion magazine.
Any business trying to showcase some new, shiny, sleek advancement in their technology would really benefit from this font style.
In fact, one could see this font on a production at E3 or the World’s Fair as part of some amazing new concept!
When purchasing this font, you only gain access to Latin-based letters and Arabic numerals, so languages like English, French, Spanish, and Italian are about at the extent of its abilities.
It does have a difference between uppercase and lowercase letters, unlike many fonts of this style.
Pros & Benefits:
- Perfect for conceptual designs
- Showy
- simple and easy to read
4. Cinzel
Created by Natanael Gama, Cinzel harkens back to an ancient time.
Natanael has been experimenting with fonts since his early typography classes and hasn’t been able to kick the habit.
He has successfully designed two very popular web font families, and though he designs fonts professionally, he still enjoys doing it.
His creation Cinzel is reminiscent of ancient Roman letters and style but is updated and brought into the modern world with more vigor and life.
Cinzel would be perfect for a travel blog about Italy, as well as the lettering for a men’s cologne commercial.
In fact, Cinzel feels very masculine, so any talented marketer could use this to market high-end products with men in mind.
This font comes with support in Latin-Based languages and is free to use under the Open Font License, the only restriction being that you cannot sell it as your property.
Cinzel also comes in six different weights when downloaded.
Pros & Benefits:
- Regal, Strong, Masculine font
- Screams high-end product
- Well designed and plain to read
5. Sofia Pro
Mostardesign has a large, impressive catalog of many different font families in their portfolio, and Sofia Pro is just one of their many, amazing font families.
Sofia Pro has a strong style and stands out among other font families like it.
It screams “60’s vibe,” but it also has a touch of modernity.
Sofia Pro has a style that would work well as either headline or body text.
This font family would work really well as cover font for an album or in real estate copy.
It supports many different languages and contains over 500 different glyphs.
This font was redesigned in 2012 and now can support more OpenType features like stylistic alternatives and various case-sensitive forms.
Also, Sofia comes with a whopping 16 different weights, which is a bargain just from the number of fonts you get!
Pros & Benefits:
- Professional but also creative
- Done right, it can really make ad copy stand out
- Comes with many, many fonts
6. Museo Sans
Based in the Netherlands, Exljbris is owned by the talented and self-taught designer, Jos Buivenga.
Exljbris has a great number of font families that are well-designed and practical, and Museo Sans is an amazing example of their talent.
Museo Sans is a very clear, well-designed font family that has so many features.
This font is so clean and precise, it looks good on a business website, particular some kind of transport: think, air or train travel.
Another great use for this font would be on a dropshipping store, as the clean, fine lettering would make for a more trust-worthy appearance in your store.
This font family is truly massive, offering support for 35 fonts (which includes different Western and Eastern European languages), as well as 5 different weights.
It also comes with oldstyle figures, ligatures, and fractions.
Pros & Benefits:
- Great for a professional-looking site
- Great for turning sales on a webpage
- Limitless various fonts with support in many, many languages
- Nearly limitless potential
7. Apparel
Lantinotype is a large foundry, consisting of a team of eight people who are all experts in their fields.
Founded in 2007, Latinotype is based out of Concepción and Santiago, Chile.
They specialize in top-quality custom typefaces with a strong emphasis on their heritage and cultural identity.
Apparel was created by Daniel Hernández and Alfonso García and is a display serif font family.
The Apparel has twenty different styles and has a very specific, niche look.
Apparel harkens back to fashion magazine fonts of the late 80s and early 90s.
This font family would look very well in a throwback fashion design, but would also work really well in ad copy for women fashion.
Pros & Benefits:
- Has great support from Latinotype
- Specific, niche style
- Purchasing supports Latino content creators
8. Masifa
Hurufatfont is a boutique foundry based in Istanbul which aims to create innovative fonts.
Hurufatfont has actually been recognized by the GMK Graphic Designers Association with the Best Font Design Award in a recent Graphic Design Exhibition.
Their creation, Masifa, is a true masterpiece.
Masifa is such a large font family, they have dubbed it as a “superfamily,” as it comes with 90 fonts, 700 different glyphs, 5 widths, and 9 different weights with matching italics.
Strangely, this font family suits more of a scientific style than anything else.
It would read really well as the headline to a major historical article, a website, or make reading a blog on geology or chemistry a bit more appealing.
Masifa creates unique textures and singularly amazing font styles and one of the most popular best fonts modern for modern logo.
Pros & Benefits:
- A leviathan of font families
- Amazing support from Hurufatfont
- Useful in almost all European languages
9. Spartan
Spartan’s original designer, Matt Bailey, designed this font with American geometric Sans Serif.
It was originally designed out of pure necessity but has since been redesigned by Mirko Velimirovic who converted this font into a variable font.
It feels very “smart” and easy to read.
Spartan MB looks really nice on business cards or on business letterheads.
The clean look, nice and sleek lines lend a very professional and simple style that some businesses love, and some businesses should definitely check out.
This particular font was designed under the Open Font License, and as such, it can be freely used in your productions, whether digital, print, personal, or commercial, and it comes in 9 different weights.
The only stipulation about using fonts under the Open Font License is this: you cannot sell them as your product, so the sky is the limit for this font!
Pros & Benefits:
- Works perfectly on business cards and copy
- Sleek and professional
- Doesn’t look like a third-grade teacher’s favorite font
10. Oswald
From the brilliant creative mind of Vernon Adams comes this masterpiece: Oswald, who graduated from the University of Reading with an MA of Typeface design.
Some of his life’s work has been to create fonts and content for this new, cloud-based era.
His projects cover all styles and genres and he has worked on anything from script faces to user interfaces of operating systems.
All those years of computer work are evident in this font, which has been designed to fit the pixel grid of digital screens, rather than analog screens of a by-gone era.
This font has been designed to be used all over the internet and is optimized for the screens of laptops, desktop computers, and all mobile devices.
In fact, this font looks exactly like it should be the font for anyone designing a website or creating an app.
Its simple design and tidy characters almost give one a sense of comfort as their eyes flit across these letters and symbols.
Oswald carries support for many of the Latin-based languages, has been continually updated since 2011, and comes in 6 different weights.
In fact, in 2019, a variable font-weight axis was added to this font.
Pros & Benefits:
- Looks great on a website
- Feels both professional and creative
- Reads nicely and seems to relax the eyes
- Basic enough not to be too flashy
Final Thoughts
The difference between a quality piece of work and a shoddy one can sometimes be the font you choose.
If you don’t pick the right font, your client will be dissatisfied with their product and demand a reprint.
If you buy the best font for a modern logo to use for the right project, however—like my personal favorite, Cinzel—not only will your client be happy, but you will be happy for having produced something to take pride in.
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