How To Sell Procreate Brushes on Etsy (Step-by-Step Guide)
Knowing how to sell Procreate brushes on Etsy could mean additional income for a creative.
This is especially true for creatives who are quite prolific with their digital products.
Note that selling digital items is more popular than ever.
Most people probably have something digital they can sell and may not even know it.
Curious about how to make a few bucks selling those Procreate brushes you have created?
Look no further, this guide on how to sell Procreate brushes on Etsy will help walk you through getting your brushes ready to sell.
How to Sell Procreate Brushes on Etsy
Step 1: Create a Custom Brush
You might already have some customized brushes you use in your projects.
If you don’t, they can be created in Procreate.
If you have already been working with Procreate for a while, this should be fairly straightforward.
Create a new brush or duplicate a current brush.
However you choose to start, you will need a brush to work with.
To duplicate a Brush, simply swipe left on the brush of your choosing in the brushes menu.
You will then see the option to Duplicate
If you choose to start from scratch, the + sign on the top of the brushes menu is what you want.
Customize your brush.
Once you have your new brush or duplicate, you are ready to work on your custom brush.
Tap on your new brush to open the settings. This is where all the magic happens.
From here you will be able to change the Stroke Path, Taper, Shape, Grain, Rendering, Wet Mix, Color Dynamics, and Dynamics.
You also have the Drawing Pad at your disposal to test out the adjustments you make to the brush.
This is also a great place to grab screenshots for your Etsy listing.
Step 2: Export Your Brush
In order to sell your brush on Etsy, you will need to export it from Procreate.
One of the easiest ways is to export using Dropbox.
The basic version is fine for this.
But if you are looking for more storage, click this link for the Dropbox subscription plans.
You can also download it directly from the App Store on your iPad or iPhone.
Once you have set up your Dropbox and selected your plan, you can now export.
Tap the brush you want to export.
Select Share from the list of options.
This will bring up a menu with multiple ways to export.
Select Dropbox from this list.
Select the location in Dropbox you want to save your brush files.
I would recommend creating a separate folder in Dropbox just for your brushes.
The organization will set you free!!
Then click on Upload.
Your brushes are now saved in Dropbox.
Step 3: Get Brushes Ready to Upload
In order to sell the brushes, they will need to be in a format that can be uploaded to Etsy.
Navigate to where you have saved the Procreate brushes on Dropbox.
Next, you will need to create a .zip file to bundle and compress all the brushes you want to sell together.
Then depending on if you are using a Mac or PC, the process is slightly different.
For Mac users: Make sure you have all the brush files in the same folder, then right-click or Ctrl-click the folder and select Compress items.
This will create a .zip file in the same location as your folder.
For Windows users: Make sure all the brushes are in the same folder, right-click the Send To option, Compressed Folder
Your compressed folder (.zip) will be saved to your desktop.
You can then save it back on Dropbox.
Another method for Windows 10 is the Share Tab located in the ribbon of the File Explorer.
Select all the brushes you want to zip, then click the Share tab, and Zip will be one of the options
This will create a zip file for you to upload to Etsy
This is what the buyers will receive when they purchase your item.
Check out this link for more details on compressing files: ZIP
Step 4. Create a Listing on Etsy
Assuming you already have an Etsy account, you are now ready to post your listing for your brushes.
This step is one of the most crucial steps in knowing how to sell procreate brushes on Etsy.
This is where you will make your creation visible to the buyers and hope that they buy.
Log into your Etsy account.
Click Shop Manager in the top right of the screen.
It’s the icon that looks like a small building.
Then under the listings section, click view all listings.
On the next page, Add a listing will be in the top right in a black box.
Click this to create the new brush listing.
First off, you will need to add pictures of the brushes.
You can take screenshots of the brush in Procreate to show off how well the brush works and what it will look like when used.
Be sure to add as many high-quality photos as you can.
The more you have, the better an idea the buyer has of what they are purchasing.
Another way to make your listing stand out is to add a video to your listing.
Use screen capture software to film yourself using the brush.
Keep the video between 5 and 15 seconds.
Listings with videos are more likely to sell.
It gives the buyer some comfort seeing the brush in action.
There is nothing worse than buying something and not liking it.
Happy customers mean more sales!!
Give it an accurate and descriptive title.
You want the buyer to check out your listing because it interests them.
If you don’t title it well, buyers will be less likely to click on it.
Make sure to have Procreate Brushes in the Title.
Fill in the creator’s details.
You will need to specify who made the brush, what it is used for, and when it was made.
Use your best judgment with these if you don’t know for sure.
Choose your category.
Procreate brushes will fit best in the Digital category.
If you are curious about other options, type Procreate in the box to see the other options.
Select a color.
Select the color of the brush.
You can also add a secondary color if this is needed.
Pick a suitable subject.
This is optional, but be sure to pick on if it fits the style of your brush.
There are other options here such as room, orientation, framing, height, and width.
You these if you feel the need, but they are all optional.
Choose a suitable holiday/occasion.
If your brush has a theme, you can add that it would be good for certain holidays and occasions.
Pick a renewal option.
You will set these up based on how you would like the listing to be shown.
You can choose from Automatic and Manual.
The Automatic option will keep listing the brushes until you stop it.
This is the best choice because this is a digital item.
Select the appropriate type of product.
Make sure you select Digital!!!!
You don’t have a physical item that you are shipping, so this is a must.
Write a product description.
This is where you give specific details about the brush.
Feel free to add specifics you haven’t already listed.
Make sure to describe it accurately and add any details the buyer needs to know.
Attach the appropriate tags.
You can use up to 13 words to tag your listing.
What words would you use to find your item?
Choose accurate tags to lead buyers to your listing.
Be sure to use them all to get your listing found.
Indicate an appropriate price.
You would want to make sure you don’t list your brushes for too high a price.
They may be precious to you, but the buyer may not see them that way.
There are several listed on Etsy already.
Check them out: https://www.etsy.com/market/procreate_brushes
Set your price based on the number of brushes, difficulty to create, and originality.
Indicate the correct quantity available for sale.
You can set this as high as you want because the item is digital and there is no physical stock.
Upload the digital files of your product.
Next, upload your files.
Remember those zip files we made, click the upload file box and navigate to where you have the zip file saved.
You can add up to a total of 5 files.
Publish your listing.
You are now ready for your listing to go live.
Click Publish down in the bottom right corner.
Now you know the ins and out of how to sell Procreate brushes on Etsy.
Tips for Selling on Etsy
There is more to selling on Etsy than just posting a listing and hoping people will buy your product.
Here are some tips to increase your odds of selling on Etsy.
Create a Brand
Make your store more than just a name and place to sell your items, turn it into a brand.
Create a logo for your store.
This will help give your store branding.
Create a logo that will not only stand out but also represent you as a seller.
Try to offer something unique that the buyer will be drawn to.
Another perk of branding is that you can create Social Media accounts for your store.
Use them to interact with buyers, showcase your products, and make announcements about upcoming items or promotions.
To make your store and listing stand out, do some research on successful stores.
Look at their listings and their main shop page.
Take note of how they describe their items, prices, and photos.
I don’t mean to say you should copy exactly what another store does, but that doesn’t mean you can’t learn from what other stores have done.
For more information on successful stores check out this link: 30 Top Selling Shops on Etsy.
Great customer service is key to maintaining relationships with buyers.
Buyers are more likely to become repeat customers if they get great service.
Showing that you care about your customers will go a long way.
Send follow-up emails to a buyer to make sure they love the product they have purchased.
Good feedback goes a long way.
I personally have not bought products from a seller that had the best price solely due to them having poor feedback.
Choose a Good Name for Your Shop
You need to choose the right name for your shop.
If it is difficult to spell or confusing, it may give customers the wrong idea about your shop.
Do research while coming up with names to make sure no one else has the same name.
Choose a name that is not too similar to another shop’s name, even if you sell completely unique items.
The last thing you want is to seem like a copycat.
It gives you 20 characters for your name and Etsy also has a Check Availability function to help you with your name.
Be creative but also descriptive with your name.
The name should give a customer a good idea of what you are selling.
Know the Fees You Need to Cover
Selling on Etsy isn’t free (what is anymore?)
Make sure you keep all the fees in mind when selling.
The last thing you want is an enormous bill for fees when you didn’t even make that much selling.
There will be fees for listing your item, selling your item, and processing payment, just to name a few.
Factor all these in when deciding how much to charge for your items.
Certain items may not be worth selling once they factor the fees in.
Make sure you calculate parts, labor, shipping, and any advertising costs.
Upload Quality Photos of Your Product
Don’t forget “A Picture is Worth a Thousand Words”
This expression doesn’t exist for fun.
Having brilliant pictures can take your listing to the next level.
Your pictures should be as professional looking as possible.
I know not everyone has camera equipment lying around their house, but that doesn’t mean that high-quality photos are out of your reach.
Newer cell phones can take outstanding pictures.
Just be sure to consider lighting and background.
If lighting is an issue, Amazon sells many small lighting kits for phones that are fairly inexpensive.
Dim and fuzzy pictures won’t get your item sold.
If your item has tiny details, be sure to get good close-up shots.
If you’re selling a used item, make sure any imperfections are visible in the photos.
Feel free to use photo editing software to touch up any imperfections in the pictures.
Use all 10 photo slots available to you.
Maximize the Tags
Etsy uses tags as part of its searches.
If you are not familiar, tags are phrases and words that describe your listing or product.
They are pretty much the same as what you would use on Instagram or Twitter (just no #)
You allowed 13 tags for each listing.
Think about what you would type in to search if you were looking to buy your item.
Ok, so you probably do not know what SEO is if you don’t run your own website or work with them regularly.
SEO stands for search engine optimization.
You may not understand why this is important if you’re just selling through Etsy, but it can help bring traffic to your listing.
Make sure your title is descriptive, and that it includes all the features of your product.
Feel free to use different names for the same item (e.g. cell phone case, cover, holder, protector)
Using SEO properly can up your sales significantly.
Create Selling Descriptions
Item descriptions can make or break a sale.
I have chosen not to buy items based on a lack of information.
Even if you feel your item is self-explanatory, someone else may not feel the same way.
Give your item a colorful description.
You want your buyer to imagine using this item, gifting it, or putting it on display in their home.
Give dimensions, colors, warnings, sizing info, and any other information that a customer needs to know.
Give your item a story.
Talk about what makes it unique compared to others for sale.
Make an Interesting About Section
One place where people may not think about putting effort is the About section in your shop.
If someone wants to see what other items you have for sale, they may travel through your shop page.
Telling an interesting story about your shop like how it got started, what training you have and how your products are unique compared to others.
Here you can also link to your website if you have one and add links to your social media.
This will give life to your products and give people more of a reason to purchase from you.
Check out these links for more info:
Effective Tips for Marketing Your Procreate Brushes
Now that you know how to sell Procreate brushes on Etsy, we’re sharing with you marketing tips to customers other than those in Etsy.
This will provide greater exposure to your brushes.