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service design course online

10 Best Service Design Online Courses: Rated And Reviewed

With the rise of online classes, options for service design course online has also become popular.

If you want to become a service designer, you might think that you have to know everything to do it. 

This is partly true since service designers have to solve various problems within a company to benefit customers and business owners. 

It might also seem like a complicated job.

Service design is a relatively new concept, and the job doesn’t have a specific list of required skills.

Due to this fact, we decided to create this article for you. 

The idea of this article is to introduce you to the ten best courses for service design course online.   

All the programs described in here are available on the Udemy platform, and they have a 30-day money-back policy.

1. Service Design

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Service Design is an informative course with an easy-to-follow structure, exercises, and relevant examples.

The creator of this lecture is Jon Kolko who has a lot of experience in teaching Interaction and Industrial Design.

He will help you learn how to find problems in your company’s existing system, describe a customer’s experience through storytelling, and implement new ideas into reality. 

Jon’s teaching experience makes him a highly qualified instructor who knows how to engage his students and pass on the knowledge effectively.  

What You’ll Learn:

The whole course consists of 1-hour video and 15 downloadable materials. 

Its video consists of three parts – an introduction, a summary, and the main part divided into five sections.

These sections include Service Audit, Service Slices, Customer Journey Mapping, Narrative, and Value Promise. 

Upon completion, you’ll know how to analyze the flaws and advantages of your service, see your company from users’ point of view, and create visual representations of your ideas for prototyping and testing. 


Although Jon designed his course for intermediate level students, you don’t have to possess any specific knowledge to attend.  

The only requirement set by the creator of this course is a large workplace so that you can place all the relevant materials in front of you as you listen to the lectures. 

You could also invite a friend to study with you so that you can practice communication and problem-solve in real life, but it’s not necessary. 

Who Should Enroll:

  • Service/Product Designers
  • Product managers 
  • Business owners


6,599 students have bought and learned from this course.

Out of that, 2,519 people rated this course. 

Service Design has a rating of 4.4 out of 5 on Udemy. 

“The course did a nice job connecting techniques/artifacts with the end results and desired goals.” -Timothy Parcell

“Verify informative with good examples and exercise.” -Michael Quandt

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2. Design Thinking + Entrepreneurship

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Design Thinking + Entrepreneurship will talk you through every step of building a new business.

The course might seem irrelevant to service design at first.

But to understand what you can do to improve your organization and its services, you need to know what a good business model requires. 

Through studying every aspect of a business, you’ll see the connection between customers and business owners.

You’ll also learn about the processes and systems of a business, and you’ll be able to find problems within a company quickly. 

The creators of this course are David Jones and an online school Eazl. 

Together, they created an informative and fun class with practical examples, interviews, and visual materials.

What You’ll Learn:

This course consists of three articles and a 7-hour video divided into twelve sections and 75 lectures.

The first section includes a short introduction to the course.

it’s available for preview for free so that you can decide if it’s a good match for you or not. 

The rest of the lectures discuss business concepts, target market research, prototyping, customer experiences, and investments.

You’ll find the second, third, and sixth sections to contain the most useful information applicable to service design.

These lectures will teach you how to find the right customer group for your business, understand their needs, and provide the best service for them to gain a loyal audience. 


Before you buy the course, you should have some idea of what your business is about.

Even if you are a designer who doesn’t want to start a company and only wants to know more about service design, you should have a specific business model. 

You might use the business of your previous or current client or the one you find most challenging. 

Who Should Enroll:

  • Service/Product Designers 
  • Business owners 
  • People who want to start a business

19,830 students have attended the course, and 855 of them rated it. 

Design Thinking + Entrepreneurship’s rating is 4.3 out of 5 on Udemy.

“The course is well structured, great tips, and material.” -Julia C Cominato

“It’s very high quality. I am enjoying the combination of how to perform research and then use it.” -Jon Banks

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3. Design Thinking

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This Design Thinking program has several traits that make it stand out.

It has a good structure, exercises, quizzes.

This course also explains the design thinking process thoroughly, from its concepts to how to apply it to service design. 

Another advantage of this program is that you can send your completed assignments to the creator of this course, Dr. Weinschenk.

She will give you a feedback which will can you see your mistakes and learn from them.

Dr. Susan Weinschenk is a professor, behavioral scientist, and consultant to various companies, including Disney, Amazon, etc.

On Udemy, she has an instructor rating of 4.3, taught 31 various courses, and 50,116 students. 

What You’ll Learn:

The course consists of four sections, 13 lectures covered in a video that is 1 hour 30 minutes long, and seven articles. 

Four sections include Introduction to Design Thinking, Empathize and Collect Data, Define and Ideate, The Last Steps in the Design Thinking Process, and each part has a quiz at the end.

After you complete the program, you’ll know the concepts of Design Thinking and understand how to get useful feedback from your customers, find problems, brainstorm ideas to fix the issues and choose the right solution. 

You’ll also learn to identify projects that require design thinking.  


The course is suitable for users of all levels, and you don’t need to have any prior knowledge of design thinking. 

You should prepare a notebook or some other paper, pens, and sticky notes. 

Who Should Enroll:

  • User Experience Designers 
  • Product/Service Designers 
  • Product Managers
  • People who are interested in service design


Thirteen students have chosen this course, and four of them rated it.

Two people gave it a 5-star rating, and the other two people gave it four and three stars. 

The overall rating of the Design Thinking is 4.3 out of 5 on Udemy.

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4. Design Thinking Complete Course

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The Design Thinking Complete Course is another program you can take to learn design thinking if you find the previous course a bit too expensive. 

This course will help you understand the concept of Design Thinking and how to apply its techniques to fix the issues inside your company.

It offers you two case studies, one example, one case study exercise, and a short quiz after each chapter. 

This program’s creator is Dthinq Training, a design strategy company, which has a 4.3 instructor rating on Udemy. 

What You’ll Learn:

The program consists of six downloadable materials, eight sections, and a 3-hour video divided into 55 lectures.

Each section of the course explains each phase of the Design Thinking process – Empathy, Define, Ideate, Prototype, Test – and a bonus section explains how to use design thinking in real-life situations. 

You’ll learn about more than 30 tools for customer research during the course, including making user journey maps, creating users’ personas, storytelling, etc.

It will also teach you how to identify problems, come up with creative ideas to solve these issues, and you’ll also learn how to test these ideas in a low-cost way. 


There is no requirement regarding the level of knowledge, as this course is suitable for all levels.

You should prepare a pen, notebook, and some blank sheets. 

Who should enroll:

  • Service/Product designers
  • Business owners
  • UX designers


155 have taken this course, and 42 of them left reviews.

Design Thinking Complete Course has a rating of 4.3 out of 5 on Udemy.

“I finally found something that I was looking for.” -Akash Ghatge

“The course provides a sufficient overview of the Design Thinking process.” -Xavier Marzan

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5. Creativity, Design Thinking, And Innovation For Business

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A part of the service designer’s job is to communicate and lead different teams toward the same goal – improving its services.

To do that, you have to have leadership and communication skills and understand how to inspire people.

You can learn all these with Creativity, Design Thinking, and Innovation for Business. 

Joeel and Natalie Rivera are the creators of this course, and they have a 4.4 instructor rating on Udemy. 

They own the Transformation Services company, which helps small business owners and entrepreneurs on their road to success. 

What You’ll Learn:

The course consists of six sections, 18 articles, 25 downloadable materials, and a 3-hour video divided into 42 lectures. 

These six sections are Introduction, Creative Thinking, Developing a Creative Work Environment and Team, Overcoming Creative Blocks, Design Thinking Methodology and Process, and Looking to the Future. 

Upon completion, you’ll understand how to create a work environment that encourages innovation and exchange of ideas and teaches your team to think creatively and overcome creative blocks. 

You’ll also learn more about design thinking, which will help you and your team identify problems, develop creative solutions, and use prototypes to test these ideas. 


The only requirement Joeel and Natalie set for their course is that you should print out the materials. 

Who Should Enroll:

  • Business owners
  • Service designers
  • Team leaders


19,474 students attended the course, and 7,366 of them rated it.

Creativity, Design Thinking, and Innovation for Business has a rating of 4.2 out of 5 on Udemy.

“The pace of the course was very good, and I liked that they reinforced the video with the exercises. Kept me engaged.” -Princess Polidore

“Its design thinking methodology is providing me a great problem-solving process and approach that will help me to better engage my team to develop new strategies for current opportunities!” -Rogerio Magalhaes

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6. How To Pivot?

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The How to Pivot? course is an excellent option for understanding the most important part of service design – learning how to improve. 

It teaches you that failed ideas and products don’t have to be failures only.

They can also help you adjust your products/services in an efficient and time-saving way and be more of value to your customers. 

The program offers you a lot of theoretical knowledge, but it also includes practical instructions. 

Its course creator is a business design company called Entrespace Group, and it specializes in helping businesses grow.

What You’ll Learn:

The course consists of four sections, 29 lectures, and 18 downloadable materials.

The first section is the Course Overview, and seven videos are available for free preview so that you can decide if the program and the instructing style are suitable for you. 

The other three sections include Key Concepts and Techniques, Case Study, and Summary.

After the course, you’ll know how to identify the needs of your target audience, choose the best design ideas for your products and services, and how to re-design failed products/services.  


Before you start the course, you should think of a product or a service that you need help improving, and you should understand your target audience. 

This idea is necessary because the program has a practical part that you’ll need to apply to a real-life situation to get the most of the course. 

Entrespace Group recommends you spend around two hours studying the materials and three to five days practicing the methodology.  

Who Should Enroll:

  • Service/product designers 
  • Business owners 
  • People who are interested in service design as a career


In total, 66 students chose this program, and six of them left reviews. 

How to Pivot? has a rating of 4.2 out of 5 on the Udemy platform. 

Everything you need to understand and apply the material is here.” -Mike Wittenstein

“The course is good but more basic than I would have expected.” -Slade Sundar

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7. User Experience (UX)

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In a way, designing a user experience is a part of service design. 

Most businesses are human-centered, and usability tests can help identify many problems within a service system.

That’s why every service designer should learn as much as they can about UX design and usability.

This User Experience (UX) course will help with that. 

The course consists of many real-world examples, bonus materials, and a quiz.

Its creator, David Travis, is available to answer any of your questions.

He has an overall 4.5 instructor rating on Udemy, has a Ph.D. in psychology, and provides consultations for famous companies, such as HP, Microsoft, Skype, eBay, etc. 

What You’ll Learn:

The whole course consists of 9 articles, 14 downloadable materials, 12 sections, and 157 lectures, making it 12 hours long.

You’ll learn how to design cheap prototypes to get quick feedback from users that you can use to improve the user experience. 

Also, you’ll understand how to create personas, and user journey maps to see your services from the customer’s perspective and optimize your business to match users’ needs.

Lastly, you’ll learn how to design usability tests to help you see what improvements you should make. 


There’s no need for any prior knowledge of UX, design, or coding to attend this course.

But since it’s an in-depth program, you’ll need to make time for it every day.

If you study the program for 60-90 minutes a day, you’ll complete the course within 2-3 weeks.

Who Should Enroll:

  • Service designers
  • Interface/website designers
  • Project managers/Scrum Masters


20,432 students have chosen this program, and 5,543 of them left reviews.

User Experience (UX) has a 4.6 rating on the Udemy platform.

“The course is great. It helped me understand the characteristics of a persona and the importance of helping users achieve a task successfully in the world of UX/UI design.” -Ryan Garrett

“The professor is very good, and the lessons are well understood.” -Jose Amoros

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8. How To Build Habit-Forming Products

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All service designers have to know psychology as they work towards improving services for a better user experience. 

The How to Build Habit-Forming Products is a useful program that allows you to learn what drives your audience and how to design the most suitable product/service for them.

This course has a clear structure, examples, and exercises. 

Its creator is Nir Eyal, a writer, consultant, and teacher, whose main interest is the intertwining of psychology, technology, and business.

What You’ll Learn:

The course consists of six sections and a 2-hour video divided into seven lectures. 

Its six sections include Introducing Habits, Trigger, Action, Variable Rewards, Investments, and Final Thoughts. 

You’ll learn to understand the process of forming a habit, what triggers make users act, and how to use rewards to keep customers. 

Understanding these concepts and user’s behavior will help you optimize your company and its services. 


Nir Eyal recommends everyone who wants to take his course to have an idea of a product/service that you want to make into a habit. 

This way, you’ll be able to apply the knowledge you receive to a real-life project and understand the material better. 

Who Should Enroll:

  • Service/product designers
  • Business owners
  • Entrepreneurs 


13,537 students have taken the course, and 1,578 of them left reviews. 

How to Build Habit-Forming Products has a rating of 4.4 on Udemy.

“Examples and case study makes it very easy to grasp and get an understanding of the applicability of a concept.” -Puneet Ramaul

“Good and simple explanation of Hook approach.” -Julia Fritsch

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9. Systems Thinking Made Simple

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The ability to think on a systems-level is vital to a service designer, as your job is any service has a system. 

To analyze the flaws and advantages of the service, you’ll need to understand the whole system that makes the service/product happen.

This Systems Thinking Made Simple program will explain systems thinking in understandable terms and is suitable for beginners. 

The creator of this course is Systems Innovation, and they have a 4.1 instructor rating on Udemy. 

What You’ll Learn:

The program consists of eight downloadable materials, six sections, and a 2-hour video divided into 24 lectures. 

The sections include Systems Thinking Overview, The Model of a System, System’s Environment, Emergence & Hierarchy, The Dynamics of Systems, and Systems Science. 

Each section explains key concepts of Systems Thinking, which help you understand how to analyze your organization on the systems level. 

Systems Thinking will help you see the bigger picture and focus on every part of the system. 


There is nothing you need to know or prepare to attend the course. 

Who Should Enroll:
  • Product/Service designers
  • Managers


1.282 students have attended the course, and 302 of them left reviews.

Systems Thinking Made Simple has a 4.2 rating on Udemy.

“Requires a lot of specificity and nuance, but so far, the information and explanations are good for an overview understanding.” -Marisa Agrasut

“This course provides a basic understanding of systems thinking.” -Ali Ahi

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10. Service Co-design For Libraries

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Service Co-design for Libraries is a good example of service design, and it’s available for free.

Taking this course will help you gain insights into what the job requires you to do, even if you aren’t a librarian. 

This program’s creator is the Xlibris Project, and they have an instructor rating of 4.3 on Udemy.

What You’ll Learn:

The course consists of six sections and a 1-hour video divided into eleven lectures.

These sections include Introduction, Team Building for Co-design, Service Definition and Design, Exploring the Service Details, Obtaining Inputs, and the final chapter. 

Upon completion, you’ll learn how to learn about users’ interests, find out how to use facilities and tools at your disposal, find imperfections in the system.

It’ll be useful for actual librarians to learn how to use various tools, such as Xlibris Matrix, Crowdsourcing, Business Model YOU Canvas. 


There are no requirements for this program.

Who Should Enroll:

  • People who want to understand service design
  • Librarians


Xlibris Project has taught 3,212 students on Udemy; 24 of them left reviews.

Service Co-design for Libraries has a rating of 3.9 out of 5. 

“It’s ok to understand about service design. Thanks.” -Wanpen Pen

“This is very informative course!” -Arshad Ahmad

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Final Thoughts

These options for service design course online are perfect if you want to know more about service design without stepping out of your house.

They are rated and reviewed which only means you will learn the most out of them.

Try one or all today!

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