What Font is The Nescafe Logo? It Might Surprise You!
Are you curious just what font is Nescafe logo?
Nescafé is a very famous brand across the world, which began as an excess of Brazilian coffee picking.
A Swiss citizen started the brand Nestlé in early 1930, and led its spread across Europe and later U.S.A and Canada.
The brand includes two very famous words today: “Nestlé,” the creator’s name, and “café,”.
The brands’ name was such a catch with its wording and style, but still many ask what font is Nescafe logo?
In the beginning, coffee is enjoyed in America, but mostly by the military during World War II.
Later on, the whole continent evolved and made coffee its main drink.
The country of Ecuador loves this coffee so much that it painted a Boeing 737-200 completely red to encourage the customers to buy more.
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What Made Nescafé Popular?
However, the taste of the coffee was not the only thing that attracted the coffee brand’s popularity.
The design of the logo, use of letters and colors had a huge impact on the product.
The logo design was very simple which is very similar to today’s one.
All in all, 6 logos were used by the coffee brand and the only update is the last letter of the name, “É.”
The designer’s intention was to never really go much far from the original idea.
As mentioned above, the small symbol above the E tried to embody the coffee’s scent.
The first logo is a cleverly formed rectangle, and inside is the name Nescafe.
The lines of the formed rectangle come from the letter N, which made the two horizontal borders.
The letters of the logo had dominant Light and darker yellow colors, but the rectangle is light brown.
In 1953 the colors of the coffee brand were changed.
The colors were replaced by white as its background and gray for the wordings, which lost its tie-in with coffee.
The printed brand name was also reduced, and it was noticeable except for the first letter, N.
The top line of the logo was changed to a shorter size.
In 1968 the design was again revamped using the color black for the wordings while the background is white.
Other visible changes, the letter E is with a horizontal line, and the top is longer that connects to the end.
What Font Is Nescafe Logo?
In 1983 the brand logo was minimally remade for it was not that striking.
The letter S and C were changed to create vertical ends, and the letter E got a triangular shape above its symbol.
A supplementary charm was added to the logo after all its redesign, not to mention the changes with letters N and E.
From this adjustment, the logo got a very close image to the Agenda URW Bold.
In 1998 the letters were remade again with longer slopes, making the logo very lively and energetic.
Letters were a big part of this company, but the letter N was undergoing many changes.
In this case, the designers thought of ideas to catch attention and added an almost Nike whirl like on it.
In 1998, the designers added the slogan “Open up” to the company’s brand.
The slogan was placed at the bottom right corner going from the top to the bottom of the casing.
The brand color was changed to red and it impersonated handwriting.
How the Company Spread Worldwide
In 2014, Publicis Groupe and OgilvyOne designed the new logo.
The design kept the original idea, with minimal tweaks, and this started a fresh new beginning.
The red color presented a new-look that engraved a surrealistic and fancy curvature to the letter E.
This look began the modern career of the coffee having its highest production since then.
The coffee brand Nescafe is sold in over 180 countries worldwide.
It’s logo, taste, and pack’s decoration are made with its buyers in mind to keep them satisfied and happy.
Seventy-five years ago, the coffee had a beginner’s luck and blossomed with its elegance, taste, and easy instant preparation.
The makers wanted to keep it relevant but still have a touch of today’s youth and how they move towards the new tastes.
In 2014 the font used for the logo was was Sans-Serif, mainly on the letters N, K, and T.
The Sans-Serif font is characterized by small strokes, curves, extensions, longer strokes.
The font reinforced its marketing strategy due to its sophistication, and this font is easier to read than others.
The noticeable red cup is another simple yet big symbol for the coffee brand name.
Still, every commercial of the brand may it be on print or Television, every single one had that kind of cup.
In almost every commercial, the people are pouring or drinking coffee from a red cup.
The color of the cup displays passion, love, and joy, which is the coffee company’s intention.
How Does the Logo Look Today?
Currently, the font for the logo is Friz Quadrata Bold.
The font used is visible throughout the middle of the word, but the font, Angie Black, is used in certain places.
The mix of the fonts can be downloaded from the internet, but on many sites, it needs to be paid for.
The popularity of this coffee brand is still there starting from the mid of 20th century to this day.
The sweet taste and aroma of the coffee grains being ground, up to the very people pouring into their cups.
Friz Quadrata Bold-Where to Get It
1. Fonts Geek
The Friz Quadrata bold font can be accessed in a number of font websites.
One of these site is Fonts Geek.
You can download it here for free!
This font can be scaleable to suit your pamphlets, logo, posters or other art and print works.
2. Fonts.com
Another foundry where you can access this font is called Fonts.com.
https://www.fonts.com/font/itc/friz-quadrataThe site sells the Friz Quadrata font family starting from 45 euros.
The site also offers a tool where you can test the font if it suits your text.
In this way, you’ll know right away if this font is a good fit for your text.
3. Mais Fontes
This site offers the Friz Quadrata Bold BT font for free if used for personal purposes.
You will be given access to the font’s upper and lower cases plus the numerals.
The site recommends its use for packaging and branding needs.
4. Download Free Fonts
Here is another site that offers this font for free.
What a treat!
You might want to go over the other fonts they offer, since all are offered for free.
You will be able to check fonts that pair well with Friz Quadrata bold font.
Since it is in print, you might want to choose a cursive font to go with it.
My personal choice for a font to go with Friz Quadrata bold is the Gourdie Cursive font.
Gourdie cursive is not too thin, simple and modern-looking.
Therefore, it will go with the bold size of the Friz Quadrata font.
5. Big Font Site
This site offers Friz Quadrata bold font for free, too.
Big Font site offers a preview of the font as used in different media.
Moreover, it offers links ready for sharing, in case you want to recommend its use.
6. A-Z Fonts
This site informs us of additional details about the Friz Qudrata bold font.
You might be glad to know that it supports eight languages, including French, German and Italian.
https://www.azfonts.net/load_font/frizqob-.htmlIn addition, the site offers a tool where you can test the font.
You can change the font color and its background.
Again, it’s a good way to test the suitability of this font to your project.
7. CuFon Fonts
CuFonfonts.com offers another way for you to check if this is the font for your art/print work.
It offers a preview of the font as used in signages, posters, logos, etc.
Moreover, it also offers a scrolling number of images where you can see the font against different photos or backgrounds.https://www.cufonfonts.com/search/friz%20quarata
8. Best-Font.com
If you need the italicized version of the Friz Quadrata Bold font, then this is the site where you can find it.
It offers three italicized versions of this font.
The italics offers you a chance to be more creative with this font.
9. AllBestFonts.com
This site offers a fuss-free download of the font.
It offers you a graphic image using the font- in color and embellished.
10. Legion Fonts
Firstly, this site offers the Friz Quadrata Bold font for free.
Secondly, you will also find information regarding the operating systems it is compatible with.
Moreover, the site also specifies the programs with which you can use the downloaded file with.
Thirdly, these programs include Microsoft Word, Adobe Illustrator, Sony Vegas, etc.
Furthermore, this site offers comprehensive information about this font.
Fourthly, you will be sure that your downloaded font is not a waste of your time and effort.
Actually, the site boasts of 2706 downloads, at the time this article was written.
Finally, another good information the site offers is the version of the font you need to download for a program.
Final Thoughts
The pleasant smell can be recognized wherever you go, whether it’s from a small coffee shop or a huge restaurant, everyone’s day can be facilitated.
However, it isn’t just the taste of the coffee that brought it up, but also the clever marketing of this product.
Whoever saw the writing “Nescafé” thought of joy, better mornings, and they can already taste the Brazillian energy in them.
What font is Nescafe logo?
This embodiment created the companies simple yet robust charm in the coffee industry.
The curvy and cursive writing of the logo made its approach to customers even wider and bigger, which led to the exploitation of the brand Nescafé.
If you find this writing exceptional, the articles below will certainly grab your interest.
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