Brand Owners: Design Your Own Brand With AI

Here’s our AI brand design tutorial using Midjourney and ChatGPT.

I challenged myself to create an entire brand with AI.

Everything from the logo to the color, and the typography to the brand values.

Here’s how I did it.

This process will be broken down into three parts.

The first section will use ChatGPT to define a brand name, brand values, and brand prompts.

Brand prompts are specific descriptive adjectives that will be used consistently to generate AI art for your brand.

We’ll then take this into Midjourney and generate our logo, icons, color palette, web design, packaging, design, and other visual paraphernalia.

Finally, we’ll take all of this into traditional design tools.

And we’ll refine and add our own finishing touches to the brand.

So, let’s get on with our AI brand design tutorial using Midjourney and ChatGPT.

Using Chat GPT to Define a Brand’s Name, Values, and Prompts

So, the first step in the AI brand design tutorial is to go to ChatGPT.

Once you’re in ChatGPT, we’re going to go ahead and start a new chat.

We’re going to ask ChatGPT to create for us 10 different brand names for our specific service leading to our specific audience.

Once you’ve entered your request to ChatGPT, simply press ENTER, seat back, and see what we get.

So the first 10 names it’s given us are Spark, Refresh, Inspire, Revive, Elevate, Vivify, Revitalize, Energize, and Recharge.

Eliminate if you’re not happy with those.

You can go ahead and ask them to regenerate their responses.

Generating the Brand Name

This time you will go into a little bit more detail and give you an understanding of why it has selected each of these.

For example, Eclipse, this name implies a drink that is out of the ordinary.

You can play a little bit around with the prompt.

One thing that ChatGPT does very well is it can imagine puns for you.

So you may have an image or an aesthetic in mind.

And you can use this to further refine and inform ChatGPT.

So, I’m asking you for the name ideas and to use a pun on the word Flamingo.

I’m particularly keen on Flamin-go-go Juice.

I also quite enjoyed a Flamin-go-rama.

Generating Adjectives for the Brand

Now we have a name we’re going to get some adjectives for our brand.

So we’re gonna ask ChatGPT to suggest adjectives for a brand of soft drink that is called a Flamin-go-go.

It is tropical and for 30-year-old creatives.

These are great adjectives for using our AI art prompts.

But we’re gonna ask ChatGPT to be a little bit more specific.

It’s given us taste-centered words.

I’m gonna ask it to use only visual words.

Once you’ve used ChatGPT to find a list of relevant adjectives, we’re going to select our favorite 10.

Generating the Brand Color Palettes

And now we’re going to ask ChatGPT to give us some ideas for color palettes.

So, it suggested bright, bold pink represent the flamingo and embodies the adjectives exotic, striking, lustrous, radiant, and playful.

A shimmering gold to embody the adjective, majestic, sparkling, and invigorating.

Now, if you’re feeling this, you might ask it to suggest other words.

So, I might say replace the gold with another softer, more energetic color.

Now we have a sunny yellow, vibrant orange, hot pink, or neon green.

Well if you are a brand designer, and you’re creating a comprehensive brand identity document, you need to explain some of the thought processes behind your decisions.

This is a great copy to use inside of your proposal.

You can explain how these colors work psychologically with the brand values that you’re matching them to.

The idea with this process is to start off broad, bring it down to some specific colors, and then ask ChatGPT to be even more specific.

So, you can ask it to give you this specific shade of vibrant orange.

And you can see here that’s giving us a Tangerine Tango.

Now we can definitely use that as our brand color name.

So now I have my brand name Flamin-go-go, my 10 descriptive adjectives, and three specific shades.

Generating Images Using Midjourney AI

In this part of the process of the AI brand design tutorial, we are going into the more creative aspect.

Now, we’re ready to go into Midjourney and start creating.

Once you are in Midjourney and you’ve made an account, all you need to do is type in forward slash imagine (/imagine).

Then, we’re going to create prompts for the AI to generate our images.

So let me break down the prompt formula that we’re going to be using inside of Midjourney to create our brand assets.

The prompt formula is essentially a set of variables that allows us to interchange different parts of the prompt.

Then, really come up with a system that allows us to propagate the brand values, the brand colors, and the different styles across all of the brand elements.

So, the first part of the brand prompt formula is defining the brand asset type.

The brand asset can be something like a font, a logo, or even packaging or app design.

Next up, we add the brand shades which are the specific tones that we selected. earlier.

After that, we include in our brand prompts the specific adjectives that we are using.

Now we can go a little bit further and we can even add in the brand definition, giving Midjourney a little bit more context around exactly the type of products we are creating.

And finally, we might want to include some assets specific to artistic influences.

PROMPT FORMULA

[BRAND ASSET TYPE]+[BRAND SHADES] + [BRAND PROMPTS]+[BRAND DEFINITION] + [ASSET TYPE ARTISTIC INFLUENCES]

For example, if we’re using a logo, we might include logo designers that we respect, like the eponymous Paul Rand.

Creating the Prompts

So let’s see some of the options that we can put in for each of these variables for brand asset type.

You can use a logo, color palette, illustration packaging, website, advertisement, merchandise, shop, and many more.

Our brand shades are mint green, coral pink, and vibrant tangerine.

Some of the styles you might want to use dependent on the brand you’re choosing are Paul Rand, Apple, Art Deco, and 90s game design.

For the brand definition, I will be using a drinks brand using flamingos as a visual reference.

And finally, we have the brand prompts: tropical, zesty, effervescent, verdant, feminine, majestic, playful, invigorating, youthful, and avian.

Wonderful selection of adjectives.

So, if we want to use this prompt and put it all together, you might get something like this:

[logo design, three tones, mint green, coral, pink, tangerine orange, majestic, playful, invigorating, youthful, avian, for a drinks brand using flamingos as a reference, in the style of Paul Rand]

Now, we could switch this up and create another prompt leveraging different variables.

Here is another example:

[app design, three tones, mint green, coral, pink, tangerine, orange, majestic, playful, invigorating, youthful avian, for a drinks brand using flamingos as a visual reference, in the style of Apple]

And that, ladies and gentlemen, is how we build out prompts.

Generating the Different Brand Assets

The next step is to now go into Midjourney and start generating lots of different brand assets using our prompt formula.

We’re going to go through each of these examples.

We’re going to generate a couple of variations for each prompt.

And we’re going to start upscaling our visuals.

Well, this is a process of iteration and generating visuals that we enjoy.

And once you’re ready, you’re going to take these images full screen.

Go to Open Original.

Then, we’re going to save the image in a folder locally on our computers.

Now it’s time to come to a design tool.

Putting It All Together in Figma

I suggest using Figma because it’s free.

And you can go to Figma.com and start pasting in your new images.

Now we’re going to take all of these diverse concepts, and inspiration and start pulling out the key aspects that are going to define our brand.

We’re going to pull out the orange, mint, and pink for the brand colors.

And I’ll start to tie these together selecting the most cohesive assets that work well.

So you can see here we have a potential logo, the color palette I’ve selected from the inspiration, some example packaging and app design, as well as an icon set.

We can now take these assets.

Export them and refine them into a language for the new brand Flamin-go-go.

Using ChatGPT to Get Font Suggestions

One thing Midjourney, specifically is not good at is generating accurate typography.

So we can ask ChatGPT to suggest a style of font that suits our brand.

I will ask it to suggest a style font that suits a drinks brand.

So, I will give all of this information from our brand definition, and it’s going to suggest some ideas.

Many of these fonts don’t exist and they are just suggesting actual names. But some of them often do.

And as you can see, it actually suggests a free font that would fit in well with our brands.

I’m going to download Summer Love.

Install it and I’ll go back to Figma to try them out as the brand logo typography.

Make sure to refresh your Figma document to get the font installed.

And using the font suggestion from ChatGPT.

We can see we’ve got a pretty interesting concept here.

Final Thoughts

Now, we know how to design a brand in Midjourney and ChatGPT.

We’ve used these two AI tools to define an entire brand.

We’ve crafted our own unique set of adjectives to use as brand prompts.

And we’ve honed an exact formula that we can use to generate all of the assets that you need for a brand.

In the end, I’ve gone with three brand colors, this logo and this packaging design.

I’ll now take these into traditional design tools to finish off the final assets with a little bit of care and nuance that cannot be achieved in Midjourney.

Thanks for watching.

Make sure to check out this video next.

I have courses on ChatGPT and Midjourney available in the description.

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